As a pioneer in the kitchen device industry, Anova was looking for an equally innovative advertising platform. They wanted a solution that would enable them to tell their unique brand story while producing top-notch performance.
With RTB, the marketing departments can avoid spending marketing resources on purchases of block ad inventory with non-targeted and thus often irrelevant users. Frequency capping enables advertisers to limit the number of times a user is exposed to the same ad.
DSPs are directed at advertisers. The technology that powers an ad exchange can also provide the foundation for a DSP, allowing for synergy between advertising campaigns.[3]
Through analysing results of marketing campaigns on individual or aggregated impressions, advertisers can gain important insights on important drivers for their KPIs.
São aqueles anúncios qual aparecem no topo do resultado da pesquisa para termos relevantes em mecanismos do Parecer como Google e Bing.
Isso ajuda você a aumentar sua receita e dar a cada impressãeste de anúncio a oportunidade por obter o máximo potencial do ganho utilizando lances em tempo real.
Ebooks Guias detalhados A cerca de dezenas do tópicos relacionados aos setores por marketing, vendas e atendimento ao cliente
A integraçãeste de dados usando a Dinamize Têm a possibilidade de ser realizada de forma direta, utilizando mecanismos saiba como Zapier e Pluga ou via Webhook do entrada (exclusivo para clientes
With RTB technology, brands can automatically place ads in relevant spaces without much effort. Using their DSPs, they set up their targeting requirements. The DSPs select suitable impressions on open auctions, bid on them, and purchase. Aside from being a huge time saver, RTB makes paid marketing campaigns more productive and cost-effective by letting advertisers to: Minimize the manual labor involved in online advertising and hire a smaller team. Get access to the biggest selection of digital ad spaces and formats on the web.
Direct buying involves advertisers purchasing ad space directly from publishers, and negotiating terms such as price, placement, and duration upfront, thereby guaranteeing inventory and exclusivity based on the agreement.
Standing apart from other CTV platforms, Performance TV doesn’t co-mingle inventory with traditional video inventory to garner more impressions for advertisers or drive down costs. If you pay for TV inventory, you get TV inventory.
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Programmatic direct: This type skips the auction process entirely, allowing publishers to sell directly to specific advertisers at a fixed eCPM.
Header bidding is another ad buying method that uses RTB to auction off inventory. It’s sometimes also called pre-bidding or advanced bidding because it improves upon the RTB process.